LongReach Plant Breeders Management Pty Ltd ABN 83 099 112 991 (we, us, our) is bound by the Australia Privacy Principles (APPs) in the Privacy Act 1988 (Cth) (Privacy Act). We understand the importance of, and are committed to, protecting your personal information. This Privacy Policy explains how we manage your personal information (that is, information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether or not true or recorded in a material form), including our obligations and your rights in respect of our dealings with your personal information.

Please take a moment to read our Privacy Policy as it describes what happens to your personal information that is collected by us in the course of our business, including via our website at https://www.longreachpb.com.au/ (Website) and our participation in the grain end point royalty collection scheme (EPR Collection).

1. How we collect your personal information

We will collect and hold your personal information in a fair and lawful manner, and not in an intrusive way. Where it is reasonably practical to do so, we will collect your personal information directly from you. We may collect personal information you provide directly to us through some of the following means:

(a) when you use our Website;

(b) when you make an inquiry or express an interest in our products and services through our Website or our social media accounts;

(c) when you engage with or respond to posts on our social media accounts or other public forums;

(d) when you are redirected to our social media accounts or our Website by third parties;

(e) when you contact us via telephone;

(f) from correspondence (whether in writing or electronically);

(g) in administering and performing any contracts with service providers;

(h) while conducting surveys about EPR Collection or our plant varieties, products and services and where we undertake other customer satisfaction and market research surveys;

(i) when administering any of our services; and

(j) as otherwise required to manage our business.

In certain cases we may collect your personal information from publicly available sources and other third parties, such as related entities, business partners, our suppliers or clients, resellers, suppliers or stockists of our plant varieties and products, recruitment agencies or contractors.

In particular, we collect personal information through the following means:

(a) registers, such as the National Grower Registry;

(b) trade associations and industry groups; and

(k) from other parties involved in EPR Collection, including resellers, grain traders and royalty managers.

If we collect personal information about you from a third party we will, where appropriate, request that the third party inform you that we are holding such information, how we will use and disclose it, and that you may contact us to gain access to and correct and update the information.

2. Types of personal information we collect

The type of personal information we may collect can include (but is not limited to), your name, postal address, email address, phone numbers and billing information. We also collect a range of data as part of EPR Collection, some of which could constitute personal information. This may include your National Grower Register (NGR) number or other non-government identifiers and details about your business, including your employees.

Where you apply for employment with us, we may also seek to collect additional types of personal information, such as details about your previous employment history. We may also collect and hold sensitive information about you, such as your membership of a professional or trade association. We only collect sensitive information about you with your consent, or otherwise in accordance with the Privacy Act.

Where you do not wish to provide us with your personal information, we may not be able to properly engage with you or provide you with requested goods or services.

3. Our purposes for handling your personal information

As a general rule, we only process personal information for purposes that would be considered relevant and reasonable in the circumstances. We collect, hold, use and disclose personal information to:

(a) participate in EPR Collection, including to audit your payment of end point royalties;

(b) track and audit the distribution of our plant varieties and the collection of royalties, including through EPR Collection;

(c) conduct market research and obtaining your feedback for the development of new plant varieties and the improvement of our other products and services;

(d) offer and provide you with our plant varieties and our other products and services;

(e) manage and administer products and services, including through the EPR Collection and account keeping procedures;

(f) communicate with you, including (but not limited to), emailing you tax invoices, dispatch and tracking information, returns and exchange authorisations;

(g) comply with our legal and regulatory obligations; and

(h) otherwise to manage our business.

We may also use or disclose your personal information for related secondary purposes, where we believe that you would reasonably expect such use or disclosure to occur.

We will not use or disclose your personal information for any other purpose unless you have consented to that use or disclosure, or where otherwise permitted under or required by the Privacy Act or some other law.

We may disclose personal information between our organisations or related entities, business partners or to third parties such as our suppliers, stockists, organisations that provide us with technical and support services, our professional advisors, or relevant industry bodies, where permitted by the Privacy Act. If we disclose information to a third party, we generally require that the third party protect your information to the same extent that we do.

4. Protection of personal information

We will hold personal information as either secure physical records, electronically on our systems, in cloud storage, and in some cases, records on third party servers, which may be located overseas.

We maintain appropriate physical, procedural and technical security for our offices and information storage facilities so as to prevent any loss, misuse, unauthorised access, disclosure, or modification of personal information. This also applies to disposal of personal information.

We further protect personal information by restricting access to personal information to only those who need access to the personal information do their job. Physical, electronic and managerial procedures have been employed to safeguard the security and integrity of your personal information. We will destroy or de-identify personal information once it is no longer needed for a valid purpose or required to be kept by law.

5. Direct marketing

Like most businesses, marketing is important to our continued success. We believe we have a unique range of plant varieties and other products and services that we provide to customers at a high standard. We also continue to innovate and develop our plant varieties.

We therefore like to stay in touch with customers and let them know about the developments to our plant varieties and other products and services. We may provide you with information about new plant varieties, products, services and promotions either from us, or from third parties which may be of interest to you. Provided that you have not unsubscribed or otherwise opted out, we may use your information for direct marketing:

(a) where you have agreed to receive direct marketing from us; or

(b) where you have engaged with us directly, and we believe that you would reasonably expect to receive direct marketing from us.

We may utilise the services of third parties to assist us with undertaking our direct marketing activities. We will not otherwise disclose your personal information to third parties for marketing purposes without your consent. We may receive your personal information from third parties, such as resellers and through EPR Collection. Where you have consented to us providing you with direct marketing through the third party or it is otherwise impracticable to obtain consent, we may use your personal information for direct marketing purposes.

You may opt out at any time if you no longer wish to receive commercial messages from us. You can make this request by contacting our Privacy Officer. Note that if you opt-out of direct marketing messages from us, we may still communicate with you from time to time for other purposes, including where we:

(c) contact your for purposes related to EPR Collection;

(d) respond to any correspondence you send us;

(e) engage with our contractors and suppliers; or

(f) are legally required to provide you with notice of certain matters.

6. cookies

A cookie is a small text file stored in your computer’s memory or on your hard disk for a pre-defined period of time. We use cookies to identify specific machines in order to collect aggregate information on how visitors are experiencing the Website. This information will help to better adapt the Website to suit personal requirements. For information on cookie settings of your internet browser, please refer to your browser’s manual.

7. Accessing and correcting your personal information

You may contact our Privacy Officer to request access to the personal information that we hold about you and/or to make corrections to that information, at any time. On the rare occasions when we refuse access, we will provide you with a written notice stating our reasons for refusing access. We will not impose any fee for making a request, but we may seek to recover from you reasonable costs incurred for providing you with access to any of the personal information about you held by us.

We are not obliged to correct any of your personal information if we do not agree that it requires correction and may refuse to do so. If we refuse a correction request, we will provide you with a written notice stating our reasons for refusing. We will respond to all requests for access to or correction of personal information within a reasonable time.

8. Overseas transfers of personal information

From time to time we may engage service providers who provide us with information technology services, such as cloud-based storage solutions, located outside of Australia.

By providing us with your personal information, you consent to the storage of such information on overseas servers and acknowledge that APP 8.1 will not apply to such disclosures. For the avoidance of doubt, in the event that an overseas recipient breaches the APPs, that entity will not be bound by, and you will not be able seek redress under, the Privacy Act.

As at the date of this Privacy Policy, we are not likely to disclose your personal information to other overseas recipients. If in future we do propose to disclose personal information overseas in other circumstances, we will do so in compliance with the requirements of the Privacy Act.

We will, where practicable, advise you of the countries in which any overseas recipients are likely to be located.

9. Personal information about employees

We may collect information about our employees and prospective employees, as part of their application and during the course of their employment, either from them or in some cases from third parties such as recruitment agencies.

This may include information about the employee’s health, their right to work in Australia, or other sensitive information.

Under the Privacy Act, personal information about a current or former employee may be held, used or disclosed in any way that is directly connected to the employment relationship. We handle employee information in accordance with legal requirements and our applicable policies in force from time to time.

10. Resolving personal information concerns

If you have any questions, concerns or complaints about this Privacy Policy, or how we handle your personal information, please contact our Privacy Officer:

The Privacy Officer
268 Anzac Avenue
Toowoomba QLD 4350

Telephone: 07 46902730
Email: info@longreachpb.com.au

We take all complaints seriously, and will respond to your complaint within a reasonable period. If you are dissatisfied with the handling of your complaint, you may contact the Office of the Australian Information Commissioner:

Office of the Australian Information Commissioner
GPO Box 5288
Sydney NSW 2001

Telephone: 1300 363 992
Email: enquiries@oaic.gov.au

11. Changes

We reserve the right to change the terms of this Privacy Policy from time to time, without notice to you. An up-to-date copy of our Privacy Policy is available on our Website.

The last update to this document was September 2023.